I’m Arun, a freelance UX & product designer. Currently working within fintech 🏦
Tide
Tide is a business financial platform, offering services such as business current account, invoicing and accounting for freelancers, small businesses and scaling businesses.
I worked on 2 projects at Tide. One project heavily focused on user research and learning about SME and Accounting pain points. The other was an end-to-end product design project working on the newly launched accounting platform and also an information architecture redesign to help with ‘scalability’ and ‘connectivity’.
Yorkshire Building Society
Yorkshire building society recently launched a mobile banking app. Our average savings customer is aged over 50, and often prefers visiting branches.
As the dedicated end-to-end designer, my responsibility is to take the app from an MVP into a scaleable, mature and considered customer touchpoint whilst working with complex back end systems and regulations. Informed by data, usability standards and accessibility.
Money Saving Expert
‘Money Saving Expert’ is a consumer finance information website, founded by Martin Lewis.
I was brought onto the project as senior product designer to help launch the MVP of the first native mobile app for iOS and Android. Working directly with the client, i focused on creating an app that put usability at the centre, as well as being sensitive to business requirements and ‘trust’ that Martin Lewis and MSE as a company are so well known for.
Sage
Interview task: “For our Small Business customers, the two main products we sell are Accounting and Payroll. However not many of our customers buy the two products together. For customers who are buying Accounting, we would like you to design a solution for encouraging them to also buy Payroll at the same time”
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NHS Digital
NHS login makes it easier and quicker for you to securely access digital health and care services.
I worked with researchers and content designers to inform users of inadequate photo quality when they were uploading ID documents as part of the identity verification process for ‘NHS login’.
UI
A small selection of some UI work. Purely a creative pursuit.
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